In this engaging episode of Expert Talks, host Marc Ellazidi, Fund Manager at Merill Funds, continues his conversation with entrepreneur Christophe Laarman, diving into the key shifts in his business journey. Christophe provides an in-depth look at the evolution of his business model between 2010 and 2011, detailing how he transitioned from relying on organic virality to implementing a structured paid acquisition strategy. He highlights the pivotal role of email marketing in scaling the company and discusses the diversification of business units, expanding into areas like alternative health, real estate investments, and survivalism to drive further growth.

Watch the full video through the direct link below:

The Impact of Digital Platforms on Modern Entrepreneurship with Christophe Laarman - Episode 2